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Harley-Davidson expands its Hong Kong business

Officiating at the opening ceremony of Harley-Davidson showroom in Chai Wan are (from left): Brand Ambassador Mark Lui, Managing Director of Harley-Davidson Asia Emerging Markets Peter Mackenzie and Principal of Harley-Davidson of Hong Kong David Neilsen.

Harley-Davidson of Hong Kong launched a showroom in Chai Wan in late January as part of its expansion plan in the city.

The new showroom, covering about 9,000 square feet, showcases the latest Harley-Davidson motorcycles, clothing, and related services and products.

Harley-Davidson of Hong Kong is intended as a lifestyle concept store that “fully presents the value of the brand” to its customers, according to Principal David Neilsen.

Citing Hong Kong’s reputation as one of the most vibrant cities in the world, Mr. Neilsen said this was an exciting opportunities to bring Harley-Davidson’s authentic full service to the community.

The company is looking for the right moment to introduce Harley-Davidson's new Black Label line, which the company has developed to suit the taste of a younger generation and is a great fit for the Hong Kong market and in line with the company's global expansion plan.


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