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Pets Central sets up regional headquarters

In attendance at the Pets Central news conference on February 29 are (from left) Manager of Innovation and Technology at Invest Hong Kong Pandora Cheung; Pets Central Group Founding Chairman and Counselor Peter de Krassel; Operations Manager of the Pets Central network of hospitals in Hong Kong Dr. Pauline Taylor; Power-All Network Vice President Peter So; and Governor and Founding Member of the International IP Commercialization Council Hong Kong Chapter Alfred Kwok.

California-based Pets Central Media recently opened its regional headquarters in Hong Kong, tapping into the city’s edge in innovation and technology as well as intellectual property protection, as part of its Asian expansion plan.

The company is also launching its vet-to-vet and vet-to-pet owner online service platform, targeting the Greater China region.

Veterinarian practices joining the Pets Central network will be given access to monthly digital media educational and entertainment programs. The program will also see the collaboration between Pets Central Media and Hong Kong Polytechnic University. At the university's Shenzhen campus, Pets Central veterinarians and other internationally noted vets will provide a series of pet-care lectures, sharing their diagnosis and clinical experiences. Pets Central Media is also joining forces with Power-All Networks to provide pet owners and veterinarians with on-demand high-quality professional services on mobile devices.

Noting Hong Kong as a hub of innovation and technology and gateway to the growing mainland China pet market, Peter de Krassel, founding chairman and counselor of Pet Central Group, said the city offers undisputed advantages for the company’s Asia expansion strategy and is a very ideal foothold.


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