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Two month summer promotional campaign launched
On June 29, the Hong Kong Tourism Board (HKTB) officially kicked off its two-month-long summer promotional campaign: Hong Kong Summer Spectacular.
This year, the HKTB, in collaboration with the tourism industry, is focusing on promoting to potential visitors from mainland China and short-haul markets a wide range of special offers and privileges.
Complementing these are the many exciting events, newly opened facilities and summer activities organized by local attractions that are set to create a “hip hot journey” of irresistible offers and memorable shopping, dining and entertainment for visitors, and in turn generate a business platform for the local tourism-related sectors.
Aside from rolling out tactical packages, the HKTB has invited about 300 media and trade guests from selected long- and short-haul markets to visit Hong Kong during the promotional period, so they can experience the city’s excitement. The HKTB hopes these visits can create effective “word of mouth” publicity for Hong Kong. The HKTB is also extending support to familiarization visits organized by the local travel trade to encourage a greater number of visits from the Mainland and overseas trade.
The Hong Kong Summer Spectacular began June 29 and runs through August 31. During this period, the HKTB will distribute coupon booklets containing offers from five dining districts, four major shopping malls and various retail and catering outlets, as well as from operators of attractions, transportation and museums. Together with the offers by MTR Corporation, visitors can receive more than US$1,153 of special offers and privileges.
The HKTB has also produced a Hip Hot Hong Kong Guide, which features tips on trendy shopping, dining, accommodation and entertainment in Hong Kong. The free guide is being distributed to visitors and can also be downloaded from HKTB’s Web site.
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